Catalog Search Results
Author
Language
English
Description
Business professor Scott Galloway asks fundamental questions about Amazon, Apple, Facebook, and Google. How did those four infiltrate our lives so completely that they're almost impossible to avoid (or boycott)? Why does the stock market forgive them for sins that would destroy other firms? And as they race to become the world's first trillion-dollar company, can anyone challenge them? Galloway deconstructs the strategies of the Four that lurk beneath...
Pub. Date
2014.
Language
English
Description
Learn how to market your library's services to your community. From learning about your target audiences to crafting a mission statement, this program shows you how to create an effective marketing plan. In addition, you'll learn how to create a message for your library to make short-term and long-range planning a success.
Author
Language
English
Formats
Description
After the election of Donald Trump as president, people in the United States and across large swaths of Europe, Latin America, and Asia engaged in the most intensive discussion in modern times about falsehoods pronounced by public officials. Fake facts in their various forms have long been present in American life, particularly in its politics, public discourse, and business activities - going back to the time when the country was formed. This book...
Author
Language
English
Formats
Description
"In our digital world, data is power, and information hoarders reign supreme. The practices of these digital pillagers are analogous to those of cartels--they use intimidation, aggression, and force to maintain control and power. Sarah Lamdan brings us into the unregulated underworld of the "data cartels," demonstrating how the entities mining, hoarding, commodifying, and selling our data and informational resources perpetuate social inequalities...
Author
Language
English
Formats
Description
Steve Case-a pioneer who made the Internet part of everyday life-was on the leading edge of a revolution in 1985 when he co-founded AOL, the first Internet company to go public and the most successful business of the 1990s. Back then Case was an entrepreneur in an industry that hadn't really been invented yet, but he had a sense how dramatically the Internet would transform business and society. In The Third Wave, he uses his insights garnered from...
12) Content
Author
Pub. Date
[2022]
Language
English
Description
"Eichhorn's EKS book will unpack the idea of content, whose emergence reflects a major shift in the way cultural products are produced and consumed, with far-reaching implications for society"--
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