The Third Screen: The Ultimate Guide to Mobile Marketing
(eAudiobook)

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Average Rating
Published
Ascent Audio, 2017.
Format
eAudiobook
ISBN
9781469008202
Status
Available Online

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Physical Description
9h 0m 0s
Language
English

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Citations

APA Citation, 7th Edition (style guide)

Chuck Martin., Chuck Martin|AUTHOR., & John Chancer|READER. (2017). The Third Screen: The Ultimate Guide to Mobile Marketing . Ascent Audio.

Chicago / Turabian - Author Date Citation, 17th Edition (style guide)

Chuck Martin, Chuck Martin|AUTHOR and John Chancer|READER. 2017. The Third Screen: The Ultimate Guide to Mobile Marketing. Ascent Audio.

Chicago / Turabian - Humanities (Notes and Bibliography) Citation, 17th Edition (style guide)

Chuck Martin, Chuck Martin|AUTHOR and John Chancer|READER. The Third Screen: The Ultimate Guide to Mobile Marketing Ascent Audio, 2017.

MLA Citation, 9th Edition (style guide)

Chuck Martin, Chuck Martin|AUTHOR, and John Chancer|READER. The Third Screen: The Ultimate Guide to Mobile Marketing Ascent Audio, 2017.

Note! Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy. Citation formats are based on standards as of August 2021.

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Grouping Information

Grouped Work ID2b55865f-4dfb-c0c6-251f-829f4cbb53cc-eng
Full titlethird screen the ultimate guide to mobile marketing
Authormartin chuck
Grouping Categorybook
Last Update2023-01-14 20:01:47PM
Last Indexed2024-05-14 00:24:24AM

Hoopla Extract Information

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    [synopsis] => With the "first screen"-the television-companies sent ads directly into consumers' living rooms, reaching millions with one campaign. The "second screen"-the personal computer-increased interaction between companies and consumers and allowed for immediate customer feedback. Now, the "third screen"-the mobile device- changed the game in an even more revolutionary way. The Third Screen: The Ultimate Guide to Mobile Marketing defines the implications, strategies, and tactics used to thrive in business during the mobile revolution. This revised, updated audiobook links technological developments to behavioral changes, reveals the unexpected forces of the changes in mobile, and equips marketers and businesses for the future.
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