Why Mexicans Don't Drink Molson: Rescuing Canadian Business From the Suds of Global Obscurity
(eBook)

Grouping Information

Hoopla Extract Information

stdClass Object
(
    [year] => 2009
    [artist] => Andrea Mandel-Campbell
    [fiction] => 
    [coverImageUrl] => https://cover.hoopladigital.com/csp_9781926685922_270.jpeg
    [titleId] => 11825117
    [isbn] => 9781926685922
    [abridged] => 
    [language] => ENGLISH
    [profanity] => 
    [title] => Why Mexicans Don't Drink Molson
    [demo] => 
    [segments] => Array
        (
        )

    [pages] => 336
    [children] => 
    [artists] => Array
        (
            [0] => stdClass Object
                (
                    [name] => Andrea Mandel-Campbell
                    [relationship] => AUTHOR
                )

        )

    [genres] => Array
        (
            [0] => Business & Economics
            [1] => International
        )

    [price] => 1.99
    [id] => 11825117
    [edited] => 
    [kind] => EBOOK
    [active] => 1
    [upc] => 
    [synopsis] => Canada has all the makings of a global leader, yet it has opted to become a laggard, frittering away its jackpot of rich resources rather than building viable multinationals that are ultimately the country's best defence in a globalized world. Andrea Mandel-Campbell interviews some of Canada's leading executives and behind-the-scenes movers and shakers to reveal the hidden challenges to Canada's global success and the perils of continued complacency. A lively and authoritative compendium of never-before-heard tales of Canadian companies abroad, Why Mexicans Don't Drink Molson is also a hands-on guide for innovative competitiveness, helping readers to identify the nation's previously underestimated assets and abilities.
    [url] => https://www.hoopladigital.com/title/11825117
    [pa] => 
    [subtitle] => Rescuing Canadian Business From the Suds of Global Obscurity
    [publisher] => Douglas and McIntyre (2013) Ltd.
    [purchaseModel] => INSTANT
)