Michelle Baddeley
Author
Language
Español
Description
Este libro introduce el campo de la economía del comportamiento, analizando las motivaciones que subyacen tras las decisiones económicas, y muestra su relevancia en nuestras vidas. Su autora explora las razones por las que tomamos decisiones irracionales, cómo decidimos rápidamente, por qué cometemos errores en situaciones riesgosas y nuestra tendencia a la postergación y planificación a corto plazo. Asimismo, cómo nos vemos afectados por...
Author
Language
English
Formats
Description
“Why we run with—or avoid—the crowd, and why it matters, from choosing a restaurant in a tourist trap to believing fake news. I learned a lot” (Tim Harford, author of The Undercover Economist).
Rioting teenagers, tumbling stock markets, and the spread of religious terrorism appear to have little in common, but all are driven by the same basic instincts: the tendency to herd, follow, and imitate...
Rioting teenagers, tumbling stock markets, and the spread of religious terrorism appear to have little in common, but all are driven by the same basic instincts: the tendency to herd, follow, and imitate...
Author
Series
Very short introductions volume 505
Pub. Date
2017.
Edition
First edition.
Language
English
Description
Traditionally economists have based their economic predictions on the assumption that humans are super-rational creatures, using the information we are given efficiently and generally making selfish decisions that work well for us as individuals. Economists also assume that we're doing the very best we can possibly do - not only for today, but over our whole lifetimes too. But increasingly the study of behavioural economics is revealing that our lives...
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